JTC - Joburg Tourism Company

Tourism Overview

In City of Johannesburg Metropolitan Municipality, the Business, relative to the other tourism, recorded the highest average annual growth rate from 2012 (638 000) to 2022 (413 000) at -4.26%. Visits to friends and relatives recorded the highest number of visits in 2022 at 1.23 million, with an average annual growth rate of -9.42%. The tourism type that recorded the lowest growth was Visits to friends and relatives tourism with an average annual growth rate of -9.42% from 2012 (3.3 million) to 2022 (1.23 million).

The Visits to friends and relatives at 48.51% has largest share the total tourism within City of Johannesburg Metropolitan Municipality. Leisure / Holiday tourism had the second highest share at 26.67%, followed by Business tourism at 16.29% and the Other (Medical, Religious, etc) tourism with the smallest share of 8.53% of the total tourism within City of Johannesburg Metropolitan Municipality.

The number of trips by tourists visiting City of Johannesburg Metropolitan Municipality from other regions in South Africa has decreased at an average annual rate of -8.53% from 2012 (4.28 million) to 2022 (1.75 million). The tourists visiting from other countries decreased at an average annual growth rate of -5.21% (from 1.33 million in 2012 to 780 000). International tourists constitute 30.78% of the total number of trips, with domestic tourism representing the balance of 69.22%.

From 2012 to 2022, the number of bed nights spent by domestic tourists has decreased at an average annual rate of -10.21%, while in the same period the international tourists had an average annual decrease of -3.75%. The total number of bed nights spent by tourists decreased at an average annual growth rate of -7.32% from 27 million in 2012 to 12.6 million in 2022.

City of Johannesburg Metropolitan Municipality had a total tourism spending of R 45.4 billion in 2022 with an average annual growth rate of 2.7% since 2012 (R 34.7 billion). Gauteng Province had a total tourism spending of R 105 billion in 2022 and an average annual growth rate of 3.0% over the period. Total tourism spending in South Africa increased from R 230 billion in 2012 to R 346 billion in 2022 at an average annual rate of 4.2%.

In 2022, City of Johannesburg Metropolitan Municipality had a tourism spend per capita of R 8,020 and an average annual growth rate of 0.28%, City of Johannesburg Metropolitan Municipality ranked highest amongst all the regions within Gauteng in terms of tourism spend per capita. The metropolitan municipality that ranked lowest in terms of tourism spend per capita is Sedibeng with a total of R 3,060 which reflects an increase at an average annual rate of 1.58% from 2012.

In City of Johannesburg Metropolitan Municipality the tourism spending as a percentage of GDP in 2022 was 4.48%. Tourism spending as a percentage of GDP for 2022 was 4.50% in Gauteng Province, 5.22% in South Africa.